Gaylord Texan Resort & Convention Center
Thursday's Speakers
Clint Bruce
TRG Ventures
Thursday 10:30 AM | Keynote Session | Leadership, Performance, Teamwork, Resilience, and Accountability
Clint Bruce is a former Navy SEAL, Naval Academy graduate, entrepreneur, and former professional football player. One of the most decorated athletes in Naval Academy history, he captained Navy's 1996 Aloha Bowl championship team and later pursued opportunities with the Baltimore Ravens and New Orleans Saints. He left football to become a Navy SEAL, serving with SEAL Team FIVE on deployments before and after September 11. After leaving the Navy, Clint founded several companies that bring lessons from elite teams, high-pressure environments, and the battlefield into the boardroom. He also founded Carry The Load, a nonprofit dedicated to honoring the service and sacrifice of military members, veterans, first responders, and their families.
Manny Pelaez
Stormlex Law Group
Thursday 7:30 AM | Mock Trial: The State of Texas v. Jordan Overhang & Overhang & Overcharge Roofing, LLC
Manny Pelaez-Prada, founder of StormLex Law Group, is a nationally recognized litigator, arbitrator, strategist, and problem solver who advises global companies, governments, institutions, employers, and nonprofit organizations. Over the course of his career, he has litigated and arbitrated thousands of high-stakes matters involving catastrophic insurance losses, complex commercial transactions, and construction defect claims. Drawing on decades of courtroom and arbitration experience, Manny trains and coaches attorneys, arbitrators, mediators, and business leaders across the country on advocacy, dispute resolution, and crisis management. In addition to his private practice, Manny serves as the pro bono General Counsel for Family Violence Prevention Services, Inc., one of the largest domestic violence service organizations in the United States, where he provides strategic legal counsel in support of its mission to protect survivors of violence and abuse.
Marco Flores
Stormlex Law Group
Thursday 7:30 AM | Mock Trial: The State of Texas v. Jordan Overhang & Overhang & Overcharge Roofing, LLC
Marco D. Flores is the co-founder and managing attorney of Stormlex Law Group, a Texas and Oklahoma law firm dedicated to representing property owners and businesses in insurance claim disputes. With over 25 years of litigation experience, Marco has built his career around a core skill: knowing how to make a conversation work in his client's favor. Marco began his legal career in Dallas representing Fortune 500 companies, including Exxon Mobil, in high-stakes corporate litigation. In 2014, he focused on leveling the playing field between property owners and large insurance companies. Since then, Marco and his team have consulted on more than 10,000 insurance claim disputes spanning residential, commerical, and public entities. Having represented both plaintiffs and defendants, Marco brings a rare dual perspective to every negotiation, understanding how both sides tend to think and dig in, what moves a claim forward, and where conversations break down. That experience now informs his work helping others strengthen communication skills that help them achieve their goals and objectives, personally and professionally.
Taylor Bezek
JustClaims
Thursday 7:30 AM | Sell More Roofs Without Touching the Claim
Taylor Bezek, General Manager at JustClaims, has more than 15 years of experience managing complex residential, commercial, and large-loss insurance claims. A licensed Public Adjuster in Texas and more than 15 other states, Taylor founded his own firm before joining JustClaims to help scale its technology-driven solutions for policyholders. He combines extensive industry expertise with proprietary technology to improve the speed, clarity, and outcomes of the claims process. Taylor is committed to modernizing the public adjusting profession and helping property owners receive the full benefits they are entitled to under their policies.
Chad Westbrook
Service Alignment
Thursday 7:30 AM | The 5 Revenue Drivers Behind High-Performing Roofing Service Divisions
Chad Westbrook, Founder of Service Alignment, has built his career helping commercial roofing contractors turn service work into predictable, forecastable revenue and standalone profit centers. With hands-on experience spanning commercial and residential roofing, sales leadership, national service operations, and technology implementation, Chad has helped build more than $600 million in commercial roofing service revenue, supported by more than 100,000 leak calls and 35,000 sales meetings. He has launched and scaled service divisions across the U.S., including growing eight branches into a $4 million division with nearly $500,000 in recurring revenue, and has led national account teams responsible for more than $18 million in revenue. Today, Chad coaches contractors through Service Alignment using his Head Coach model, which emphasizes clear metrics, accountability, and structured implementation. He is the author of Nobody Cares About the Roof and The Commercial Roofing Service Handbook, hosts the RoofWars podcast, and has presented at industry events including ServiceCon, FRSA, and RCAT.
Trent Cotney
Adams and Reese LLP
Thursday 7:30 AM | OSHA Defense Mastery
Trent Cotney is a Partner and Construction Team Leader at Adams & Reese, LLP, General Counsel of the National Roofing Contractors Association (NRCA), and a Senior Fellow of the National Construction Policy Institute. A Florida board-certified construction lawyer licensed in Florida, Illinois, Indiana, Kansas, Massachusetts, Tennessee, Texas, Washington, Wyoming, and D.C., Trent focuses on construction litigation and arbitration, including OSHA defense, lien and bond law, bid protests, and construction document review and drafting. With nearly 30 years of experience, he routinely represents roofing contractors nationwide and serves as General Counsel for more than a dozen roofing trade associations and organizations. Trent is also a leading advocate for the roofing industry, having authored three #1 best-selling Amazon books on OSHA defense and roofing law and co-hosting the #1-rated construction law podcast, Law & Mortar. His industry service has earned him numerous honors, including NRCA’s Gold Circle Award, FRSA’s Bob Campanella Award for lifetime achievement, and the Western States Hall of Fame Award.
Russ Wilson
Suncoast Claims, Inc.
Thursday 8:30 AM | Property Insurance Claims: Appraisal, Public Adjuster, or Attorney?
Russ Wilson has been a licensed insurance professional since 1985. He previously worked as an Allstate insurance agent, where he developed a detailed understanding of property and casualty coverage, claims processing, and the needs of insurance consumers. Today, as a Public Insurance Adjuster, Russ uses that experience to help insured property owners navigate complex property claims. He holds a Bachelor of Business Administration in Marketing from the University of Texas at Arlington.
Karl Wood
Suncoast Claims, Inc.
Thursday 8:30 AM | Property Insurance Claims: Appraisal, Public Adjuster, or Attorney?
Karl Wood is President of Suncoast Claims, where he oversees company operations and works directly on larger and more complex claims. He is a licensed Public Adjuster in multiple states and holds Level 1 certification in Xactimate loss estimating software. Karl is a U.S. Army Airborne veteran who was promoted to Sergeant during his service in Afghanistan. He earned a Bachelor of Science degree magna cum laude from Texas Christian University, graduating with departmental honors in mathematics and a minor in business administration.
Ed Krow
Ed Krow, LLC
Thursday 8:30 AM | Developing the Leader Within You
Ed is a Talent Transformation Expert who helps businesses achieve eight-figure growth by transforming their people, culture, and approach to talent. Throughout his career, he has helped more than 300 clients, including Fortune 500 companies, achieve talent and culture transformations. As a high-energy keynote speaker, trainer, and coach certified by The John Maxwell Team, Ed challenges traditional HR models and provides practical tools, strategies, and stories that help leaders turn people challenges into business success. He is a member of the National Speakers Association and has been featured in USA Today, Business Insider, and Yahoo Finance. Ed is the author of Strategic HR: Driving Bottom Line Results Through Your People and The Talent Attraction Blueprint: How Smart Companies Build a Magnetic Employment Brand and Win Top Talent.
Ryan Atlee
TONER Home Performance
Thursday 8:30 AM | Forensics for Roofing Professionals
Ryan Atlee serves as General Manager of TONER Home Performance’s Design & Forensics divisions, overseeing operations across Houston, Austin, Dallas, and San Antonio. With extensive experience in building science, HVAC system design, and forensic evaluation, Ryan specializes in solving complex moisture, humidity, and mechanical system challenges in hot-humid climates. His work spans residential and commercial applications, including performance-based design, forensic investigations, and building performance failure resolution. Ryan’s expertise includes dehumidification strategies, building envelope integration, mechanical system design, and diagnosing HVAC failure modes. He has consulted with architects, builders, attorneys, and homeowners on projects ranging from new construction optimization to moisture-related forensic investigations. As an instructor, Ryan draws on hundreds of forensic evaluations and design reviews to provide practical insight into the engineering principles and construction realities that determine building and HVAC system performance.
Mark Graham
National Roofing Contractors Association
Thursday 9:00 AM | NRCA Update on Roofing Industry Technical Issues
Mark S. Graham is Vice President of Technical Services for the National Roofing Contractors Association (NRCA) in Rosemont, Illinois. He holds a Bachelor of Science degree in Architectural Engineering from the Milwaukee School of Engineering and has more than 40 years of experience in the roofing and waterproofing industry. Graham began his career as an estimator and project manager before joining Wiss, Janney, Elstner Associates, Inc., where he specialized in the investigation, design, and repair of roofing and waterproofing systems. Since joining NRCA in 1993, he has led the development of technical positions, provided technical assistance, served as a liaison with industry organizations, and helped develop and maintain key technical publications, including The NRCA Roofing Manual. Graham is a regular contributor to Professional Roofing magazine and has received numerous industry honors, including ASTM International’s Award of Merit and William C. Cullen Award, as well as awards from the Midwest Roofing Contractor Association and North/East Roofing Contractors Association. He is also actively involved with ASTM International, the International Code Council, and the National Fire Protection Association, serving on several technical and code committees.
Kyle Robinson
Sales Transformation Group
Thursday 9:30 AM | The 8-Figure Sales Team
Kyle Robinson is Head of Strategic Partnerships at Sales Transformation Group and brings more than 20 years of experience in the home service industry. Raised in a third-generation family-owned interiors business, he developed an early understanding of sales, leadership, and team performance. Over the past four and a half years, Kyle has worked with more than 200 companies to build stronger sales strategies and improve results. A former Arkansas Razorback and Chicago White Sox outfielder, he brings the discipline of competitive athletics to coaching teams, developing leaders, and building scalable sales systems.
Bryan Revett
United Insurance Network
Thursday 9:30 AM | Commercial Insurance 101
Bryan Revett has 15 years of experience helping roofing contractors choose insurance coverage that fits the way they operate. Credentialed in construction risk, he works exclusively with roofing contractors and general contractors, from companies with $250,000 in annual revenue to businesses exceeding $100 million. Bryan helps contractors better understand general liability, subcontractor exposure, certificates of insurance, safety documentation, and the importance of keeping coverage aligned with a changing scope of work. He is active in RCAT, NRCA, NTRCA, and ORCA.
Michael White
CLA
Thursday 9:30 AM | Clean Books, Profitable Jobs: Financial Fundamentals Every Roofing Contractor Must Master
Mike White, CPA, is a principal in advisory services at CLA, where he works with business owners and entrepreneurs across a range of industries. He began his career in construction and developed a hands-on understanding of project economics, cost structure, and the operational realities of running a build-focused company. Mike now helps owners address complex financial, operational, and technical challenges while building stronger teams and financial systems. He holds bachelor's and master's degrees in accounting from Texas Tech University and is a Certified Public Accountant in Texas.
Keith Davidson
CLA
Thursday 9:30 AM | Clean Books, Profitable Jobs: Financial Fundamentals Every Roofing Contractor Must Master
Keith Davidson, CPA, is CLA's Dallas Market Leader and previously led the office's outsourced CFO and accounting practice for technology and venture startups. His career includes senior finance and strategy roles with AmerisourceBergen, EndoChoice, and Kimberly-Clark, where he worked in strategic planning, forecasting, financial analysis, mergers and acquisitions, accounting, and investor relations. Keith frequently speaks on strategic planning, corporate finance, mergers, acquisitions, and business integration. He holds an MBA from Texas A&M University-Commerce, a bachelor's degree in accounting from the University of South Alabama, and is a Certified Public Accountant.
Friday's Speakers
Lance Bachmann
LB Capital
Friday 8:00 AM | From $2M to $25M: The Real Playbook Roofers Use to Scale, Lead, and Protect Margin
Lance Bachmann is an entrepreneur, investor, and operator who has sold six companies and currently runs 12 companies generating more than $170 million in revenue. As founder of LB Capital and Build It To Sell It, Lance helps contractors strengthen systems, improve profitability, create accountability, and increase enterprise value. His direct, practical approach is built for owners who want to scale beyond the day-to-day, protect margin, and create a company designed to last - and built to sell.
Philip Siegel
Hendrick, Phillips, Salzman & Siegel, P.C.
Friday 8:00 AM | My Employees Are Legal! Beware of the ICE Worksite Raid and Form I-9 Audit
Friday 9:00 AM | You Can Leave, But You Cannot Take It With You!
Friday 9:00 AM | You Can Leave, But You Cannot Take It With You!
Friday 9:00 AM | You Can Leave, But You Cannot Take It With You!
Philip J. Siegel is a partner and shareholder with Hendrick, Phillips, Salzman & Siegel. His practice focuses on labor and employment law, OSHA defense, immigration compliance, Davis-Bacon Act consulting, construction contracts, and litigation for contractors, subcontractors, and suppliers nationwide. Before practicing law, Philip worked in public accounting as a state and local tax consultant. He has written extensively on employment issues affecting construction and regularly presents to roofing, construction, and trade organizations across the country. Philip earned his business degree from the University of Michigan and his law degree from Emory University School of Law.
David Fellman
David Fellman and Associates
Friday 8:00 AM | Turn Your Team Into a Championship Team: Hiring, Training, Management, Motivation and Retention
David Fellman is the author of Rules of Engagement: A Guide to Better Communication - and Better Relationships! - With Everyone Who Is Important to Your Business and The Small Business Book: 10 Ways to Make Your Small Business More Successful. He is a popular speaker who has delivered seminars and keynotes throughout the United States, Canada, England, Ireland, Australia, and New Zealand.
Tyler Enslin
Tyler Enslin International, Inc.
Friday 8:00 AM | Presenters: Enhance Your Skills
Tyler Enslin has presented at more than 1,000 live events since becoming a professional speaker in 2012. An entrepreneur from an early age, he built and sold his first business before joining a national training company, where he became its top salesperson and later served as a regional and national director. In 2018, Tyler launched Tyler Enslin International to provide practical, engaging professional development programs for organizations ranging from Fortune 500 companies to local businesses. He has also served as a Talent Management Consultant for Johns Hopkins University since 2016, teaching workshops that support employee growth and development.
John Wood
Green, Klein, Wood & Jones
Friday 9:00 AM | Working Insurance Claims 101
John D. Wood is a partner at Green, Klein, Wood & Jones, where he represents policyholders in disputes involving mishandled, underpaid, and improperly denied insurance claims. An attorney, author, educator, entrepreneur, and philanthropist, John has written on insurance law, human nature, and risk management for legal and academic journals. He co-authored an award-winning Harvard Business Review article on artificial intelligence and two books: Foundations of Sustainable Business and The Humachine. John is a graduate of Texas Christian University and New York University School of Law and is admitted to practice in Texas and New York.
Dean Torres
BidFix
Friday 9:00 AM | The Art of Estimating
Dean Torres has more than two decades of experience in commercial roofing, with a career centered on estimating, project management, and helping contractors improve profitability through accurate, strategic bidding. He teaches practical estimating methods that combine field experience with proven systems, giving estimators tools they can apply immediately to produce better estimates, reduce risk, and pursue the right work. Dean's approach moves beyond simply counting squares. He focuses on the judgment, process, and business mindset that turn estimating into a competitive advantage and help protect margin from the first look at a project.
Nathan Tebedo
Contractor Coach PRO
Friday 9:00 AM | From Truck and a Ladder to Sellable Company: The 6 Stages of Roofing Business Evolution
Nathan Tebedo entered the roofing industry at age 15 as an installer and later co-founded a roofing company with his father. Working across installation, production, sales, marketing, and operations gave him a practical understanding of every stage of a contractor's growth. Nathan later moved into construction technology, serving in sales, training, implementation, partnerships, and small business consulting. For the past eight years, he has focused on coaching, training, and consulting with small businesses to improve performance and reach their goals faster. He also develops business tools and industry content, hosts and appears on podcasts, and delivers keynote presentations.
Karen Ensley Heller
Ensley Benitez Law, PC
Friday 10:00 AM | Questions You Always Wanted to Ask an Attorney
Karen Ensley Heller is a board-certified construction law attorney who represents commercial, specialty, and storm restoration contractors throughout Texas. Before becoming an attorney, she worked firsthand in the construction industry. Karen advises clients on contracts, lien and bond claims, collections, employment issues, workmanship disputes, and regulatory matters involving TDI and OSHA. She is association counsel for NTRCA and is active in RCAT, National Women in Roofing, NAWIC Fort Worth, TEXO, and other industry organizations. A regular speaker and educator, Karen brings practical legal guidance shaped by two decades of representing contractors and construction businesses.
Frank King
Mental Health Comedian, LLC
Friday 10:00 AM | Suicide Prevention as a Construction Health and Safety Priority
Frank King is a suicide prevention speaker, comedian, and former writer for The Tonight Show. His programs are informed by his lived experience with major depressive disorder, chronic suicidal ideation, and suicide loss. Over a 40-year speaking and comedy career, Frank has turned those experiences into practical, lifesaving conversations for companies and associations. He has delivered 14 TEDx Talks and shared the stage with performers including Jeff Foxworthy, Jerry Seinfeld, Ellen DeGeneres, The Beach Boys, and Randy Travis. Frank combines evidence-based tools, honest storytelling, and humor to help audiences recognize warning signs, reduce stigma, and support people before a crisis.
Daniel Walters
ByteTinker LLC
Friday 10:00 AM | Hacked, Wired, and Spoofed: Cyber Threats Targeting Roofing Contractors
Daniel Walters is the founder of ByteTinker LLC, an IT and cybersecurity consultancy serving small and mid-sized businesses. He is also a Senior IT Infrastructure and Security Architect, with more than 13 years leading security and infrastructure work for a software company and more than two decades in the field. Daniel works directly with businesses, including roofing and construction contractors, recovering from incidents such as business email compromise, wire fraud, and credential theft. He is an organizer of CypherCon, Milwaukee's annual cybersecurity conference, where he has spent nine years developing and presenting hands-on security demonstrations.
Marco Flores
Stormlex Law Group
Friday 11:00 AM | Every Conversation Is a Negotiation: How Advanced Communication Skills Make Roofers More Money
Marco D. Flores is the co-founder and managing attorney of Stormlex Law Group, a Texas and Oklahoma law firm dedicated to representing property owners and businesses in insurance claim disputes. With over 25 years of litigation experience, Marco has built his career around a core skill: knowing how to make a conversation work in his client's favor. Marco began his legal career in Dallas representing Fortune 500 companies, including Exxon Mobil, in high-stakes corporate litigation. In 2014, he focused on leveling the playing field between property owners and large insurance companies. Since then, Marco and his team have consulted on more than 10,000 insurance claim disputes spanning residential, commerical, and public entities. Having represented both plaintiffs and defendants, Marco brings a rare dual perspective to every negotiation, understanding how both sides tend to think and dig in, what moves a claim forward, and where conversations break down. That experience now informs his work helping others strengthen communication skills that help them achieve their goals and objectives, personally and professionally.
Chris Headley
PAC-CLAD
Friday 11:00 AM | Building Better Walls: Advanced Metal Panel Systems and Detailing
Chris Headley is a Texas A&M University graduate with a bachelor's degree in finance and 23 years of experience in the roofing industry. He spent 20 years with PAC-CLAD, developing extensive sales and technical expertise in metal roof, wall, soffit, and edge metal systems. In 2022, Chris launched CK Materials, an independent representative firm serving PAC-CLAD, Citadel, and IB Roof Systems. His experience connects product knowledge with practical field applications and detailing.
Randall Dean
The E-mail Sanity Expert
Friday 11:00 AM | Quick Basics for Workplace AI Productivity
Randall "Randy" Dean, MBA, is The E-mail Sanity Expert and a professional speaker specializing in time, email, distraction, and technology management. For 30 years, he has led programs for corporate, university, association, government, and nonprofit audiences. Randy is the author of Taming the E-mail Beast and creator of several video-based self-study courses. His programs focus on practical ways to use tools including Microsoft 365, Google Workspace, smartphones, and AI to save time, improve focus, and work more efficiently. He is a Certified Virtual Presenter and a longtime member of the National Speakers Association.
